About me

7+ years of turning ambiguity into alignment. Most recently, I was leading design for Recharge's Checkout and Loyalty teams. I'm currently bootstrapping CliniSift.

Born and raised

Immigrated to Canada

Co-founded Rhizhome

About me

7+ years of turning ambiguity into alignment. Most recently, I was leading design for Recharge's Checkout and Loyalty teams. I'm currently bootstrapping CliniSift.

Born and raised

Immigrated to Canada

Co-founded Rhizhome

Owner mindset
Owner mindset

Recharge Checkout

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Designing with systems

What's it like to work with me

“Zaid has a remarkable facility for simplifying these complicated experiences

Zaid is a talented, insightful designer who raise the bar on every project he takes on. He digs deep to understand the user problem and partners well with engineering. At Jungle Scout, we worked on highly technical, data-centric solutions to complex information gathering and analysis problems.

Zaid's designs almost always delivered significant measurable improvements. I would happily have Zaid on any team of mine!

Rhonda G: Director of Design

“Zaid consistently represents design as an equal partner across product and engineering.”

Whether defining new product directions or navigating complex tradeoffs, he brought clarity and a strong user-centered perspective that elevated team decisions. He excels at simplifying complex problems into thoughtful, well-crafted solutions while maintaining a high bar for detail and execution.

Zaid would be a valuable addition to any team, not just as a designer but as a strategic partner.

I've had the opportunity to work with Zaid as Senior Product Designers together at Recharge. I've seen Zaid tackle a number of difficult UX challenges in our time together.

The thing about Zaid is that no matter how difficult the challenge, he always faces it eagerly with a smile on his face. He's willing to learn and is humble, and he wants to do his work well.

Sagar J: Senior Product Manager

“Zaid is a joy to work with - positive, collaborative, and meticulous

I worked with Zaid across several projects at Recharge and one thing stood out consistently: his ability to genuinely empathize with users and customers. That empathy wasn't just a soft skill - it directly shaped how he framed problems and broke down work into something actionable for the team.

Zaid consistently sought team examples to understand what worked, why it worked, and whether it resonated on a personal level.

I worked with Zaid across several projects at Recharge and one thing stood out consistently: his ability to genuinely empathize with users and customers. That empathy wasn't just a soft skill - it directly shaped how he framed problems and broke down work into something actionable for the team. He frequently sought out examples from the team when building out experiences. It was apparent that he wanted to understand if it was effective from a personal level and understand why.

Logan D: Director of Engineering

“Zaid always works with intention, shares openly, and leaves ego at the door

I've had the opportunity to work with Zaid as Senior Product Designers together at Recharge. I've seen Zaid tackle a number of difficult UX challenges in our time together. He brings a thoughtful, user-centered approach to every problem.

The thing about Zaid is that no matter how difficult the challenge, he always faces it eagerly with a smile on his face. He's willing to learn and is humble, and he wants to do his work well.

I've had the opportunity to work with Zaid as Senior Product Designers together at Recharge. I've seen Zaid tackle a number of difficult UX challenges in our time together. The thing about Zaid is that no matter how difficult the challenge, he always faces it eagerly with a smile on his face. He's willing to learn and is humble, and he wants to do his work well.

Kayla S: Senior Product Designer

Thank you!

Zaidali Rasool, Rhizhome (C) 2026