I adapt my process to the challenge at hand. Whether exploring blue-sky opportunities, running rapid growth experiments, or refining an existing feature, every problem demands a different process. While the challenge may change, my work is grounded in three principles:

Discovery: Listen first. My first step is always to go around the room, asking questions, chatting with stakeholders, taking notes, before I put pen to paper. Claude is a helps speed up the synthesis.

Define and design: Alignment over pixels. I use brainstorming tools and exercises to get the team on the same page. If the team isn't arguing about the right problem, no amount of UX can save it.

Know when to drop the process. The best outcomes come from knowing when to follow the framework, and when to walk away from it.